British based hospitality, retail and branding designers ‘Phoenix Wharf’ have designed a new flagship dessert parlour for Harpreet Kaur, winner of the 2022 series of the BBC television series ‘The Apprentice’, and her sister Gurvinder.

‘Oh So Yum!’ based in Bradford is the brands showpiece outlet, which offers a delicious range of sweet treats as well as merchandise, but also serves as the company’s HQ and logistical centre. Phoenix Wharf created a totally immense customer experience with the concept and company branding prevalent throughout, with Hacel’s Explora Halo fitting beautifully as a focal point lighting statement. With the brand gaining tremendous press coverage this is surely just the beginning of Harpreet and Gurvinders dessert empire.

Design by Phoenix Wharf
Images by Gary Britton for Phoenix Wharf